 Link building is important but having the right on-page structure is also critical in maintaining or increasing the rankings. Quite often, many websites overlook this important component. Since Google knows many SEO marketers rely mainly on link building to get the rankings going, solely relying on link building without on-page maintenance can lead to loss of rankings over time. Trying to improve rankings with links only is like trying to build muscle with vitamins only. The latest observed trend suggests Google has started to penalize sites with thin content that are active with link building. We recommend you approach SEO in a balanced way.
Here is a step-by-step blueprint for building an SEO structured page.
Step 1:
Identify a keyword that is not progressing in ranking. You don't necessarily have to create SEO structured pages for every keyword you are targeting. If the keyword is already ranking well, you don't need to create an SEO structured page as it can be an overkill. Isolate the keywords that are falling in rankings or not making any significant progress. As an example, we'll select a keyword phrase called 'Tampa moving company'.
Step 2:
Find 3 additional variations of keyword phrases that are closely related to the main keyword. This concept is called keyword clout. Since our main keyword phrase is 'Tampa moving company', we can use 'moving companies in Tampa', 'Tampa moving service', and 'Tampa moving help'.
Step 3:
Incorporate the 4 keyword clout phrases in the title tag as best as you can. Since Google can read only 70 characters, we'll need to consolidate them into a broad match phrase while sounding natural to a web surfer. Here is an example: <Title>Affordable Tampa moving service company | moving help in Tampa area</Title>
Step 4:
Expand the title tag into more descriptive meta description tag. Please stay focused on the keyword clout. Relevancy comes from staying focused on a theme. As a rule of thumb, stay within 140 characters. <meta name="description" content="Reliable and Affordable moving service company in Tampa and its surrounding area. One of the best moving help service in Tampa. Call for a quote. ">
Step 5:
Create meta keywords tag using the keyword clout. <meta name="keywords" content="Tampa moving company, moving companies in Tampa, Tampa moving service, Tampa moving help">
Step 6:
Create H1 tag phrase using the main keyword. Be sure to incorporate the main keyword into the H1 title. Here is an example: <h1>Select the Right Tampa Moving Company</h1>
Step 7:
Create a paragraph using the main keyword phrase. Always use problem:solution or feature:benefit angle. Here is an example paragraph.
Selecting the right moving help in Tampa can be a daunting task. Since there are more than 100 moving companies to choose from, it may not be practical to call all of them to compare when you are pressed for time. Moving Solutions, Inc. understand what our clients are looking for and we are ready to serve you. If pricing and reliability is your top consideration, we have the right solution for you. With many years of moving experience in Tampa area, we can do the job in an efficient manner. Our Better Business Bureau ratings of A+ is a testament to our dedication to customer satisfaction.
Step 8:
Create the subheading like h2 using other keyword clout phrases. Here are some examples: <h2>Finding a Moving Help in Tampa Doesn't Have to be a Painful Process</h2> <h2>Successfully Locating the Right Moving Companies in Tampa</h2> <h2>The Right Tampa Moving Service is Just a Call Away</h2>
Step 9:
Be sure the content has over 500 words. Google needs enough content to determine its theme and relevancy. If the content is too thin, Google can use it against you when you start building links to the page.
Step 10:
Place the content on a page with the keyword related URL. Here is an example: http://www.movingsolutions.com/Affordable-Tampa-Moving-Services-Company
Step 11:
Start building links to the new page with varying anchor text.
Step 12:
Rinse and repeat the process for other keywords. Here are some additional examples:
main: Tampa furniture movers
keyword clout: furniture moving company Tampa, furniture
moving help Tampa, Tampa furniture
moving service
main: Tampa moving company
keyword clout: moving companies in Tampa FL, Tampa Florida moving
company, best Tampa moving company
main: hire move helper Tampa
keyword clout: cheap move helper Tampa, moving labor in Tampa, Tampa moving labor
main: moving quote Tampa
keyword clout: moving company prices Tampa, moving
company rates Tampa, moving company quote
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